Misleading Data with Distorted Scales
•The Y-axis can be skewed to distort data
•This happens a lot in business to:
–Exaggerate a growth in profit
–Minimize a decrease in loss
Company revenue in2011 & 2012
Company revenue in2011 & 2012
What differences do the two graphs have?
Which graph is bias and how is it bias?
The Y-axis have different increments. Left begins at zero.Right begins at 90.
The right graph is bias because the distorted scales makes the growthin revenue look bigger than it is